Google is the internet's leading search engine which means that the difference between Google and other search engines regarding the amounts of traffic they receive is considerable. That is why, for a webmaster, it is absolutely crucial to get his site ranking high in Google for the main keywords.
Here are the 4 quick and effective tips to take into consideration when optimizing your site for Google:
1. Incoming Links
Inbound links or incoming links, are links that are pointing to your site. It is very important to constantly work on getting incoming links to your site for optimal Google SEO Ranking. Google sees every incoming link as a vote of confidence from a certain website so it's important that in time your site receives and ever-growing number of "votes". To get the most out of the incoming links, they should use for link title your main keywords.
2. Fresh Quality Content
Google simply loves sites that are updated on a regular basis with fresh, original content. Make sure to constantly write new articles or posts and add them to your site to keep Google's spider, coming back to your site and rank more and more of your site's pages.
3. Sitemaps
Google's ranking spider needs to be able to easily read all the pages of your site. That's why, creating a sitemap on your website is an important factor - this way, no page on your site is more than 2 clicks away. Creating a sitemap is by no means a difficult task; you can find several free ways to do it - just Google "create a sitemap".
4. Keyword density
Your site should be concentrated around certain keywords. It is important that they appear several times in your content, but at the same time, make sure the keyword density on any page is around 6%, no more. Be careful with this!